What is Innovation
I was researching innovation….. and this is a standard definition
“The design, invention, development, and/or implementation of new or altered products, services, process, systems, organisational structures, or business models for the purpose of creating new value for customers and financial returns for the firm” – US Dept of Commerce.
What does it mean…. my interpretation
“The creation of new shit to add value to customers for financial returns”
why do people make things so difficult!!