What do the whales need to do to survive?
The big, slow-moving slow-learning bureaucracies of the 20thCentury will be no match for the agile teams, networks and vast ecosystems that are emerging in 21st Century firms.
For whales to survive….
- lifelong learning – create scalable learning vs scalable efficiency
- employees treated as assets and intellectual capital vs liabilities
- create agile teams within organisations , networks and connected networks of collaboration between people
- create an ability for innovators to access their infrastructure and collaborate – apple with app developers creating value for the consumer - app developers are part of the ecosystem. They have no idea whether an app is worth a damn so they let the producer put it in the app store. If it succeeds, they get a rev share. If it fails, it goes away.
Efficiency vs adding value is key
Creative Economy firms like Apple [APPL], Amazon [AMZN], Salesforce [CRM], Zara [BMAD:ITX] and Whole Foods [WFM], give more attention to competing on the basis of the value they add to customers than to simply how efficient they are.