Picture from the Australian
Shopping engagement startup, Sprooki, founded in Singapore 5 years ago by Australians Claire Mula and Michael Gethen, and used across several major shopping centres and by thousands of retailers in South East Asia, has piqued the interest of key players in Australia.
Sprooki offers a location-based mobile engagement platform for malls and retailers to engage with their customers – and is well positioned to capitalise on the huge impact of mobility on commerce, says Miss Mula
“All the retailers I speak to in Australia say that up to 50 per cent of their online traffic is coming from mobile devices,” she said.
Sprooki is planning on launching its first deployment in Australia at Sydney’s Manly Wharf precinct, as well as an ASX listing in the “near future.”
To prepare for this growth, former Westpac and Commonwealth Bank CIO Bob McKinnon has become chairman, and will join the board along with Jack Hanrahan who just completed an eight-year role as General Manager of Retailer Relations at Scentre Group Limited, an ASX-listed company with a portfolio of more than 40 retail shopping centres across Australia and New Zealand.