Josh Turner on Joint Venture Partnerships
No matter what products or services you offer, creating a network of joint venture partners who constantly refer business your way is a time-tested strategy for quickly scaling your business.
Many times your best referral partners will be businesses that serve the same audience you want to reach and won’t necessarily be competitors but complementary to your business.
* You can use a formal affiliate program with tracking links, but you can also use a more informal referral network to get started.
* Good places to start looking for JV partners are LinkedIn, Twitter, Industry Associations, Conferences, Communities, Forums… anywhere where your target partners might hang out.