Innovation is deeply counter cultural

“It often feels like we’re trying to get a dog to stand on its hind legs,” as Gary Hamel said back in 2012. “You can do that, but you can’t get a dog to do that for long. It’s a DNA level problem. A dog has the DNA of a quadruped. Once you turn your back on the critter, and you put away the treats, the dog is back on all four legs. Any innovation effort must start by acknowledging that innovation itself is deeply counter-cultural: we’re never going to build a truly innovative company without a gene-replacement therapy. Without that you’re going fail. You’re going to try something and then be disheartened when you discover that three months or six months later, the dog is still peeing on lamp-posts rather than doing the tango.” 



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