Have you got what it takes to be a challenger brand?
How many times have we seen real innovation come not from huge conglomerates but from the nimble startups chasing them? –
What is it you do better than anyone else? What is it you could do better than anyone else? Focus on what makes you special and commit to being excellent at that.
engender a company culture of willingness, openness and energy for embracing new modes of thinking and then acting on them
See more at: http://www.success.com/article/are-you-an-underdog-3-ways-to-challenge-the-top-dog#sthash.p5caAimG.dpuf