Appboy, a NYC-based provider of a customer relationship technology for mobile marketers, closed a $20m in Series C funding.
The round was led by Battery Ventures with participation from existing investor Shasta Ventures and others. In conjunction with the funding, Neeraj Agrawal, general partner, Battery Ventures, will join Appboy’s board.
The company will use the funding to grow worldwide and further develop products.
Led by Mark Ghermezian, CEO, Appboy is a platform for brands to build relationships with their customers through mobile and other digital marketing channels. The solution features an audience segmentation and advanced multichannel messaging system that allow marketers to create and automate personalized lifecycle marketing campaigns in every relevant channel, from push, in-app, and web to email, wearables, and emerging technologies.
It is used by thousands of global marketers worldwide at brands like Domino’s, iHeartMedia, Wallapop, Tinder, Opera, and SoundCloud.
Appboy has over 120 employees with offices in New York, San Francisco, and London.
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