Celebrity endorsement has been a factor in many successful brands
We live in a celebrity obsessed society and a sprinkling of ‘A-Grade’ celebrity stardust has had a huge impact on both the public perception of our brand and – ultimately – sales!
You may well ask how you can get your product in front of celebrities like the Kardashians? Well, you need to be determined, resourceful and also very lucky!
Below are 5 pointers:-
Know your demographic and carefully determine which celebrities best appeal to your target market. Then choose ambassadors whose endorsement will not only align well with your brand, but also ones to whom your product would be most likely to appeal to on a personal level.
Formulate a plan. A tiered approach can be a useful strategy. Begin with more approachable celebrities such as sporting personalities and bloggers. As you start to build your endorsement list make sure to include photos and details of your ‘current influencers’ in future communications when approaching other more high profile influencers.
Surprisingly, there are actually a few different ways to reach out to celebrities. There are numerous agencies and websites who offer pay for service to put you in touch with high profile influencers. However, we opted to do it ourselves! We relentlessly utilised social media messaging and emailed indirect contacts until we were put in touch. There was a bit of luck involved with this methodology, but if your product is a good fit you should eventually be put in contact.
Not only are celebrities insanely busy, but they receive communications constantly about product endorsement. Be polite and succinct, and explain who you are and what you would like from them. Always offer product for free; as the saying goes you have to spend money to make money. Wherever possible give them a choice (from included quality, styled product pics) to pick something that they genuinely love. That way they are more likely to be seen with it! Celebrities get sent hundreds of products and will associate themselves only with products that suit their brand image.
It can take months of scouring celebrity social media feeds or other sources for pictures featuring your product, so be patient. If it happens (which it does not always) you are unlikely to be tagged by the source so you must be ready with avenues to promote the endorsement. Posting the pic on your social media will promote to your existing market and forwarding the pic and associated story to news sources will generate more publicity, and ultimately sales.
Although we could have died happy women just seeing our clothing on ‘Keeping up with the Kardashian’s’, we have now expanded our dream to changing the face of children’s fashion… lil’ by lil’.