The first thing to realize is that the point of a sales funnel is the same regardless of the type of products or services that you promote. It’s to acquire new leads, turn them into buyers, and get the buyers to buy more. That’s it. The sales funnel is how you do it, and while there are different configurations for a sales funnel, there are some key components that should always be included.
Here are the key components no matter what you’re using the funnel to do.
Lead Magnet – This item goes at the widest part of your funnel and is designed to get people to sign up for your email list. You’ll create a free product or a trial version of your product in order to get people on your list, so that you can market to them the real products that you promote. You’ll need a squeeze page to promote the lead magnet or freebie, an email sign-up form, as well as a download page.
Entry Product – Some people call this the “tripwire” but it can evoke a negative connotation even though it shouldn’t. The fact is this entry level product is an inexpensive product that your audience can buy that will be low cost compared to your main products. It will give them a good example of the type of products you sell. But it’s also a good place to add an upsell opportunity for your buyer.
Email Content – Both the lead magnet and the entry level product put the prospects onto an email list so that they can now learn about everything you offer. You will want the lists segmented so that you can send them the right information. You’ll need to create email content that is designed to send your audience to the next product in line for them.
Product – You’ll need at least one higher priced product, if not a series of increasingly higher priced products. This could be an advanced product or course, a private forum and support group, one-on-one coaching services and more. If you can create a continuity program, it’ll make a great upsell for either type of list.
Sales Page – Each product needs a sales page that will also need an upsell (and even perhaps a downsell) to best utilize the opportunity of connecting with your prospect. You don’t want to turn away any opportunity to connect and make an offer.
When you create each component for your sales funnel, there are several aspects to include with each element to make it complete. For example, the freebie offer needs a squeeze page that is designed to collect the email address, and then you’ll need a download page for the freebie offer. Each component goes together one after the other to best drive sales for your entire business.